Advanced Soil Amendment for Tree & Shrub Establishment

MAD Trees & Shrubs is a high-performance soil amendment developed to give newly planted trees and shrubs the strongest possible start.

It combines two proven innovations:

•          MAD Moisture – a lignin-based hydrogel that maintains consistent soil moisture and reduces irrigation needs for up to five years.

•          Chitin – a natural biostimulant that stimulates beneficial soil microbes, promotes vigorous root development, and triggers plants’ natural defence systems for improved resilience against pests and environmental stress.

Key Benefits

•          Enhanced water retention – reduces drought stress.

•          Stronger root establishment – promotes faster, deeper rooting for long-term stability.

•          Improved plant resilience – activates defence responses against pests and stress factors.

•          Higher survival rates – especially critical for young trees and shrubs.

•          Sustainable solution – reduces reliance on chemical inputs and supports eco-friendly land management.