Will Cadbury sale hurt Green & Black’s?

Date Published: 21/01/2010

The Guardian today carries a very interesting take on the sale of Cadbury to American firm, Kraft, by Green & Black’s president and founder, Craig Sams.

Having been sold to Cadbury, Green & Black’s is now, of course, going to be part of the Kraft porfolio and that raises questions about what it will do with the organic and ethical brand.

Here’s what Craig thinks