Waitrose backs OrganicUK push

Date Published: 09/12/2009

It’s really good to hear that Waitrose has put its weight behind the OrganicUK campaign to fund a three-year promotional bid for organics with EU matched funding.

We’ve been behind the initiative from day one, as have many of the country’s leading organic brands, not to mention an array of farmers and smaller processors.

Having bust through its £250,000 pledge target (in fact exceeding it by about £17k as of now) the organisers at Sustain are now pressing on to try and reach £300,000. Every penny will count because it can be matched with the EU money that’s available if the bid succeeds.

Many other EU member states have taken advantage of the cash over the last few years, some multiple times, but we’ve never got our act together in the UK – until now.

The bid would see a campaign highlighting the key benefits of organic food and farming across different media and utilising PR and social networks.

Well done to Waitrose for giving its backing to the sector in such a tangible way and there’s still time for others to get on board as well. It’s for everyone’s benefit.