Students urged to enter organic logo competition

Date Published: 16/04/2009

The UK’s up-and-coming artists and designers should be leading the charge to create a new Europe-wide logo for organic food, according to a top organic body.

The European Union has launched a competition for students to come up with a new image that will be used on every piece of organic food across the member states from 2012.

The winner will not only see their design widely used, but will walk away with a prize of 6,000 Euros. There are other prizes for two runners-up.

Leading UK organic control body, Organic Farmers & Growers (OF&G), is urging colleges and universities to promote the competition among their students as a great opportunity for them to win recognition and profile.

Richard Jacobs, Chief Executive of OF&G, said: “The new organic regulation specifies that there will be a uniformly recognisable logo on all organic food sold in the EU and has opened the design up to competition. Britain is very strong on creative talent and we would very much like to see a flood of entries from here. As well as prize money, the winner will be able to claim the kudos of having their design used across the EU for years to come.”

The idea of an EU organic logo has had a slightly chequered history, with an initial design having to be dropped due to a trademark conflict. The logo was deemed too similar to that used by the retailer Aldi for its own organic lines.

Richard added: “It’s good that this has been turned into a competition and we’re really keen that there should be a big UK push to win. There are many positives, from the promotion and raised awareness of organic food to individual glory for the winner. Unfortunately the EU doesn’t seem to be putting much in the way of resources into promoting the competition, so we’re doing what we can.”

A website has been launched to promote the competition where the rules and entry requirements are explained. Entries must be uploaded through the website by the closing deadline of midnight GMT on June 26 this year. Only one entry is allowed per person. The website can be found athttp://ec.europa.eu/agriculture/organic/logo/.

Organic Farmers & Growers is responsible for inspecting and licensing organic food and farming across the UK. It was the first body accredited by the government to carry out this work and has its headquarters in the historic town of Shrewsbury, Shropshire.