#OrganicUnboxed campaign launches to appealing to the younger generation
Date Published: 15/04/2016
The Organic Trade Board (OTB) has announced the latest phase of its campaign with a digitally led marketing initiative.
#OrganicUnboxed is the new campaign for 2016, spanning digital content, advertising, PR, social media and partnerships with high proﬁle ambassadors, including blogger, Madeleine Shaw and chef, Tom Aikens.
The aim of the campaign is to continue driving organic sales growth in the UK, which was up 4.9 per cent in the last year alone by inspiring consumers to try more organic cooking. The campaign does this by providing digital recipe content.
It has been launched by Madeleine Shaw, who has also presented the first in a series of inspirational films. An additional four ﬁlms starring Tom and top food blogger Helen Graves, as well as four recipe videos from The Food Network, will follow throughout the year
These videos will be supported with media spend, seeding the dynamic content through key social media channels, YouTube pre roll and across media partnerships with both Great British Chefs and The Food Network.
What’s great about #organic? Watch @madeleine_shaw_ #OrganicUnboxed mission to find out more! ow.ly/10iISr