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Organics retains loyal followers

Date Published: 19/08/2009

Reports are appearing today of statistics coming out of retail analysts, IGD, which apparently show that a sizeable chunk of shoppers are sticking by organics – credit crunch or not.

Talking Retail rounds up the report here. It shows that 19 per cent (or roughly one in five) consumers are holding firm in their organic purchasing.

There are some other interesting facts and figures, but slightly concerning, though not surprising, is the one that suggests eight per cent of those questioned didn’t know what organic stood for anymore. It’s not surprising because realisation has finally dawned across the sector that we’re not getting clear messages out. Fortunately, there is work in hand to address this, such as the OrganicUK initiative being co-ordinated by Sustain: the alliance for better food and farming, which OF&G is backing.

Overall though, mounting evidence, both empirical and anecdotal, points to organics going through a dip, rather than a crash.