Organic still not mainstream in the US
Date Published: 12/01/2009
An interesting report out of the States suggests that organic food and cosmetic and bodycare products are still far from being the natural choice of US shoppers.
Mind you, in such a huge market you can still make a good living without being top dog!
Interestingly the report author’s advice to retailers is to mix organic products in with non-organic, rather than hiding them away in a dedicated section. Interesting, because it’s what UK retailers have been doing for at least a couple of years now, with great success apparently.