One organic farm, 10,000 farmers

Date Published: 05/05/2011

The National Trust has launched a groundbreaking experiment on its OF&G-certified Wimpole Estate farm – inviting 10,000 “farmers” to make the decisions.

A smart new website has been launched to support MyFarm

The MyFarm intiative has begun signing-up its new army of farmers who will be closely involved in the direction taken with the land and livestock.

They will have access to live online video feeds, web chats and discussion groups, all led and informed by the farm manager, Richard Morris.

Richard will outline the options available for the collective brain to assess and vote on each month.

The bold initiative is aimed at giving more people real insight into the issues and crucial decisions faced by farmers throughout the year, and it is hoped it will bring them closer to the realities and challenges of food production.

As the control body for Wimpole Farm, Organic Farmers & Growers has welcomed the move as a boost to the profile of food and farming, as well as a chance to open the eyes of thousands of people to the requirements and benefits of organic production.

OF&G Certification and Compliance Manager, Steve Clarkson, said: “The MyFarm project is a really positive innovation that has to be welcomed for opening up the realities of farming to many, many more people. The National Trust is setting a great example and we look forward to following the outcomes of the experiment.

“In guiding and advising his new colleagues Richard Morris and his team will be educating people about farming, and indeed the requirements of organic systems, in an extremely positive and constructive way.”

The Farmers signing-up to MyFarm will pay a £30 subscription, giving them access to all of the insights behind the scenes on the farm, a say in the running of the 1,200 acres it manages and a family ticket for a day’s visit to the estate.

>> More information is available from the National Trust website and you cansee (and sign-up for!) the project yourself here.