Is the market as bad as the numbers suggest?
Date Published: 18/03/2009
Figures showing a decline in the sale of organic food have been released. They make for somewhat grim reading, although we all know to be careful with statistics.
In fact, what they suggest doesn’t entirely tally with the feedback we’re getting from the ground. We’re still hearing very positive stories, but it would be fair to say that in organics, perhaps more than in other areas of farming, you make your own luck. Quite often it’s down to the efforts licensees are making to find relevant outlets for their produce, rather than relying on the ‘grow it and the supermarkets will buy it’ model.
Making the most of what it means to be organic – and more specifically what it means to your customers – is crucial. Smart operators will be hitting home the message about welfare, environment and dramatically lower inputs, to remind their audience why they thought organic was a good idea in the first place.