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In-conversion labeling a good idea?

Date Published: 28/05/2009

Interesting debate may be on the cards following the publication by the journal Food Policy (via of research into whether the public would accept food labelled as being “in-conversion” to organic.

It’s easy to see people coming down firmly on each side of the fence on this issue. We’d be fascinated to hear your comments below.

On one hand an “in-conversion” label would give producers who are on the road to full status the chance to possibly recoup some level of premium price for their efforts. On the other hand, would we risk confusing shoppers if we haven’t yet done a good enough job of explaining the reasons why they should be buying certified organic produce?